JAKKS Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who also presided over the company until his death in May 2010.
Jakks' produces action figures, electronics, dolls, dress-up, role play, Halloween costumes, kids furniture, vehicles, plush, art activity kits, seasonal products, infant/preschool, construction toys, and pet toys sold under various proprietary brands including Jakks Pacific, Creative Designs International, Road Champions, Funnoodle, Go Fly a Kite, Jakks Pets, EyeClops, Plug It In & Play TV Games, Girl Gourmet, Kids Only!, Tollytots and Disguise. Jakks is a licensee of several hundred trademarks including Disney, Star Wars and Nintendo.
|Key people||Stephen Berman (Co-Founder, President and Chief Executive Officer) Joel Bennett (Chief Financial Officer and Executive Vice President)|
|Founded||January 1995; 22 years ago (1995-01)|
|Revenue||$804.3 million USD (2010)|
|Headquarters||Malibu, California, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Recreational Products / Toys is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If JAKKS Pacific, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of JAKKS Pacific, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of JAKKS Pacific, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.