Jack Daniel's is a brand of Tennessee whiskey and the top selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for purchase at stores or restaurants within the county.
The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon. As defined in the North American Free Trade Agreement, Tennessee Whiskey is classified as a straight bourbon authorized to be produced in the state of Tennessee. Packaged in square bottles, a total of 11 million cases of the flagship "Black Label" product were sold in the company's 2012 fiscal year, which ended April 30, 2013.
|Key people||Jack Daniel (founder) Lem Motlow (proprietor, 1911–47) Jeff Arnett (7th master distiller)|
|Founded||Lynchburg, Tennessee (1875; 142 years ago (1875))|
|Industry||Manufacturing and distillation of liquors|
|Products||Distilled and blended liquors|
|Headquarters||Lynchburg, Tennessee, US|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / FMCG is 30.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Jack Daniels sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Jack Daniels with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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