J.P. Morgan Net Promoter Score 2019 Benchmarks

Last known Net Promoter Score is

8

J.P. Morgan & Co. is a commercial and investment banking institution based in the United States founded by John Pierpont Morgan and commonly known as the "House of Morgan" or simply "Morgan". The firm is a predecessor of three of the largest banking institutions in the United States and globally, JPMorgan Chase, Morgan Stanley, and Deutsche Bank.

In 2000, J.P. Morgan & Co. merged with Chase Manhattan Bank to form JPMorgan Chase & Co., one of the largest global banking institutions. Today, the "J.P. Morgan" brand is used to market certain JPMorgan Chase wholesale businesses, including investment banking, commercial banking and asset management. The J.P. Morgan branding was revamped in 2008 to return to its more traditional appearance after several years of depicting the "Chase" symbol to the right of a condensed and modernized "JPMorgan".

Between 1959 and 1989, J.P. Morgan operated as the Morgan Guaranty Trust, following its merger with the Guaranty Trust Company of New York.

Quick facts about J.P. Morgan

Industry

Investment banking, commercial banking, asset management

Fate

Merged with Chase Manhattan Bank in 2000

Headquarters

New York City, New York, US

Parent

JPMorgan Chase

Number of employees

26,314 (2010)

Financial Services / Banking companies with similar Net Promoter Score

Company Score
J.P. Morgan 8
Allianz 8
TD Bank 10
Goldman Sachs 5
NatWest Personal Banking 5
AXA 12
U.S. Bank 3
Fifth Third Bank 1
PNC Banks 15
FlexiGroup 15

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is J.P. Morgan's NPS of 8 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Financial Services / Banking is 18.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If J.P. Morgan sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of J.P. Morgan with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to J.P. Morgan

Company Industry Score
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
O2 Telecommunications / Wireless Carrier 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
Lyft Travel and Hospitality / Car Rental 9
Yahoo! Consumer Brands / Internet 9
TD Bank Financial Services / Banking 10
Sprint Telecommunications / Wireless Carrier 5

Net Promoter Score benchmark sources

Score Date Source
8 2013-04-01 http://wordofmouthindex.com/womi-scores/top-100-brands/

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