Ixia is a public company operating in around 25 countries. Ixia is headquartered in Calabasas, California and has approximately 1750 employees.
Ixia's key customers include manufacturers of network equipment such as Cisco and Alcatel-Lucent, service providers such as Verizon, NTT and Deutsche Telekom, and enterprises and government agencies.
|Industry||Computer networking Wireless networking Security testing Network visibility Telecommunications|
|Revenue||$464 million (2014) $467 million (2013) $412 million (2012) $308 million (2011)|
|Headquarters||26601 W. Agoura Drive Calabasas, CA 91302 United States|
|Key people||Bethany Mayer (President and CEO)|
|Products||See product listing|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Electrical Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ixia sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ixia with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|McDonald's||Consumer Brands / Fast Food||-8|
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|marks & spencer||Consumer Brands / Grocery||-10|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Ziggo||Telecommunications / Other||-11|
|Golomt Bank||Financial Services / Banking||-11|
|Time Warner||Telecommunications / Cable/TV service||-5|
We have estimated the Net Promoter Score of Ixia based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.