Intuit Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

2

Intuit Inc. is a business and financial software company that develops and sells financial, accounting and tax preparation software and related services for small businesses, accountants and individuals. The company is headquartered in Mountain View, California. Greater than 95% of its revenues and earnings come from its activities within the United States.

Intuit makes TurboTax, a consumer tax preparation application, the small business accounting program QuickBooks, professional tax solutions ProSeries and Lacerte, and multiple payroll products. In April 2016, Intuit completed the sale of its original flagship product, Quicken, to H.I.G. Capital.

In addition to the United States, the company has offices in seven countries around the world: UK, Australia, France, Singapore, India, Brazil, and Canada.

Quick facts about Intuit Inc.

Products

Personal finance, accounting and tax return software

Traded as

NASDAQ: INTU NASDAQ-100 component S&P 500 Component

Founded

1983; 34 years ago (1983) Palo Alto, California, US

Headquarters

Mountain View, California, U.S.

Key people

Brad Smith (Chairman and CEO)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Intuit Inc.'s estimated NPS of 2 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Software: Prepackaged Software is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Intuit Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Intuit Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Intuit Inc.

Company Industry Score
Mediacom Consumer Brands / Entertainment 2
ESPN Consumer Brands / Entertainment 2
Morrisons Consumer Brands / Grocery 2
Cleeng Technology / Software 1
Dish Telecommunications / Cable/TV service 1
Fifth Third Bank Financial Services / Banking 1
Accenture Consulting Technology / Other 1
U.S. Bank Financial Services / Banking 3
Discovery Channel Consumer Brands / Entertainment 4
Super 8 Travel and Hospitality / Hotels 4

We have estimated the Net Promoter Score of Intuit Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.