Intuit Inc. is a business and financial software company that develops and sells financial, accounting and tax preparation software and related services for small businesses, accountants and individuals. The company is headquartered in Mountain View, California. Greater than 95% of its revenues and earnings come from its activities within the United States.
Intuit makes TurboTax, a consumer tax preparation application, the small business accounting program QuickBooks, professional tax solutions ProSeries and Lacerte, and multiple payroll products. In April 2016, Intuit completed the sale of its original flagship product, Quicken, to H.I.G. Capital.
In addition to the United States, the company has offices in seven countries around the world: UK, Australia, France, Singapore, India, Brazil, and Canada.
|Products||Personal finance, accounting and tax return software|
|Traded as||NASDAQ: INTU NASDAQ-100 component S&P 500 Component|
|Founded||1983; 34 years ago (1983) Palo Alto, California, US|
|Headquarters||Mountain View, California, U.S.|
|Key people||Brad Smith (Chairman and CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Computer Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Intuit sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Intuit with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Telfort||Telecommunications / Wireless Carrier||-3|
|Comcast||Consumer Brands / Car Manufacturers||-3|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Chase||Financial Services / Banking||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Ocado||Consumer Brands / Grocery||-4|
|Time Warner||Telecommunications / Cable/TV service||-5|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
We have estimated the Net Promoter Score of Intuit based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.