Interpublic Group of Companies, Inc. (The) logo Interpublic Group of Companies, Inc. (The) Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


The Interpublic Group of Companies, Inc. is a publicly traded advertising company.

The company consists of three major networks: McCann Worldgroup, Lowe and Partners, and FCB. Its media agencies are bundled under the IPG Mediabrands entity. It also owns a number of specialty agencies, including public relations, sports marketing, talent representation, and healthcare.It is now one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Michael Roth is the current CEO.

Quick facts about Interpublic Group of Companies, Inc. (The)

Founded 1930; 87 years ago (1930) (as McCann Erickson) 1961 (1961) (as Interpublic Group)
Total assets US$ 12,585.1 million (2015) US$ 12,736.6 million (2014)
Revenue US$ 7,613.8 million (2015) US$ 7,537.1 million (2014)
Total equity US$ 2,001.8 million (2015) US$ 2,151.2 million (2014)
Net income US$ 480.5 million (2015) US$ 505.4 million (2014)

Net Promoter Score for Top Brands compared with Interpublic Group of Companies, Inc. (The)

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Advertising is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Interpublic Group of Companies, Inc. (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Interpublic Group of Companies, Inc. (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Interpublic Group of Companies, Inc. (The)

We have estimated the Net Promoter Score of Interpublic Group of Companies, Inc. (The) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.