International Speedway Corporation is a corporation whose primary business is the ownership and management of NASCAR and IndyCar race tracks. ISC was founded by NASCAR founder Bill France, Sr. in 1953 for the construction of Daytona International Speedway and in 1999 they merged with Penske Motorsports to become one of the largest motorsports companies in North America. The company has played an important, though controversial, role in the modernization of the sport. It has worked with NASCAR to create new tracks and update older ones in an effort to improve the racing and the experience for spectators and has constructed popular new tracks in regions previously thought uninterested in NASCAR.
|Key people||Bill France, Sr., founder Jim France, Chairman Lesa Kennedy, CEO|
|Headquarters||1 Daytona Boulevard Daytona Beach, Florida 32114-1243|
|Traded as||NASDAQ: ISCA OTCQB: ISCB S&P 400 Component|
|Revenue||$633.91 million USD (2010, November)|
|Operating income||$115.64 million USD (2010, November)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Services-Misc. Amusement & Recreation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If International Speedway Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of International Speedway Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of International Speedway Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.