International Business Machines Corporation Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

2

International Business Machines Corporation is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company and was renamed "International Business Machines" in 1924.

IBM manufactures and markets computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a major research organization, holding the record for most patents generated by a business, the PC, the floppy disk, the hard disk drive, the magnetic stripe card, the relational database, the SQL programming language, the UPC barcode, and dynamic random-access memory. The IBM mainframe, exemplified by the System/360, was the dominant computing platform during the 1960s and 1970s.

IBM has continually shifted its business mix by commoditizing markets focusing on higher-value, more profitable markets. This includes spinning off printer manufacturer Lexmark in 1991 and selling off its personal computer. Also in 2014, IBM announced that it would go "fabless", continuing to design semiconductors, but offloading manufacturing to GlobalFoundries.

Quick facts about International Business Machines Corporation

Founded

June 16, 1911; 105 years ago (1911-06-16) (as Computing-Tabulating-Recording Company) Endicott, New York, U.S.

Traded as

NYSE: IBM DJIA Component S&P 100 Component S&P 500 Component

Industry

Cloud computing Cognitive computing Information technology

Owner

Berkshire Hathaway Investment Management (8.61%)

Key people

Ginni Rometty (Chairwoman, President and CEO)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is International Business Machines Corporation's estimated NPS of 2 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Manufacturing is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If International Business Machines Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of International Business Machines Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to International Business Machines Corporation

Company Industry Score
Mediacom Consumer Brands / Entertainment 2
ESPN Consumer Brands / Entertainment 2
Morrisons Consumer Brands / Grocery 2
Cleeng Technology / Software 1
Dish Telecommunications / Cable/TV service 1
Fifth Third Bank Financial Services / Banking 1
Accenture Consulting Technology / Other 1
U.S. Bank Financial Services / Banking 3
Discovery Channel Consumer Brands / Entertainment 4
Super 8 Travel and Hospitality / Hotels 4

We have estimated the Net Promoter Score of International Business Machines Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.