Insignia Systems, Inc., often referred to as just Insignia, is a publicly traded U.S. Corporation that manufactures point of sale in-store signage and promotional advertising media for consumer packaged goods companies and retailers. Insignia is one of three companies in the United States that control almost all the in-store ads and grocery coupons in the United States.
The company is broken into two parts, the first of which maintains a relationship with retailers for placing signage in stores. The second part markets and provides signage to Fast-moving consumer goods, better known as consumer packaged goods companies, which are then placed into the partnering retail locations.
| Key people | Kristine Glancy (CEO), John Gonsior (CFO), Tim Halfmann (Chief Sales & Marketing Officer) |
|---|---|
| Headquarters | 8799 Brooklyn Blvd, Minneapolis, MN 55445, U.S. |
| Products | In-store consumer marketing services |
| Founded | Minnesota, United States (1990) |
| Founder | GL Hoffman, David Eiss |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Advertising is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Insignia Systems, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Insignia Systems, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Insignia Systems, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.