Ingles Markets, Inc. is an American regional supermarket chain based in Black Mountain, North Carolina. As of January 2011, The company operates over 200 supermarkets in the Southeastern United States. The company, although listed on the NASDAQ, is family-controlled, with 86% of the voting power and nearly half of the shares owned by the Ingle family.
As an adjunct to its supermarket business, Ingles owns and operates shopping centers, gas stations and a milk processing and packaging plant.
|Key people||Robert P. Ingle II (Chairman of the board), James W. Lanning (President and CEO)|
|Founded||1963; 54 years ago (1963) (as Ingles) Asheville, North Carolina, U.S.|
|Area served||Alabama, Georgia, North Carolina, South Carolina, Tennessee, Virginia|
|Products||Laura Lynn, named after Robert Ingle's daughter (private label)|
|Services||Real estate, dairy and beverage processing|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food and Drug Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ingles Markets sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ingles Markets with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ingles Markets based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.