Independent Bank Group, Inc Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is


Independent Bank of Grand Rapids, Michigan was founded in 1864 as First National Bank of Ionia with an original capital of US$50,000. Through the years, the bank opened and acquired new offices across the state of Michigan, primarily in Central and West Michigan. In 1974, Independent Bank Corporation was formed as the bank holding company and the offices were renamed to reflect this change.

Independent Bank Corporation, with total assets of US$2.3 billion, now operates more than 60 offices across Michigan, provides a full range of financial services including commercial accounts, treasury management, online and mobile banking, commercial and mortgage lending, investments and title services.

In March 2007, Independent Bank purchased ten TCF Bank branches in the Battle Creek, Bay City, and Saginaw, Michigan areas.

In December 2012, Independent bank sold 21 branches located mainly in Northern Michigan to competitor Chemical Bank based in Midland.

Quick facts about Independent Bank Group, Inc


Independent Title Services Mepco Finance Corporation

Key people

William Brad Kessel (CEO)



Grand Rapids, MI, USA


Commercial banking

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Independent Bank Group, Inc's estimated NPS of 16 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Major Banks is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Independent Bank Group, Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Independent Bank Group, Inc with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Independent Bank Group, Inc

Company Industry Score
3 Mobile Telecommunications / Wireless Carrier 16
Morgan Stanley Financial Services / Banking 16
Sainsburys Consumer Brands / Grocery 16
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
Sprite Consumer Brands / FMCG 17
TSB Bank Financial Services / Banking 17
Starz Consumer Brands / Entertainment 17

We have estimated the Net Promoter Score of Independent Bank Group, Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.