Imperial Oil Limited Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

16

Imperial Oil Limited is a Canadian petroleum company. It is Canada's second-biggest integrated oil company. Exxon Mobil Corp. had a 69.6 percent ownership stake in the company as of December 31, 2012. It is a significant producer of crude oil, diluted bitumen and natural gas, Canada’s major petroleum refiner, a key petrochemical producer and a national marketer with coast-to-coast supply and retail networks. Its retail operations include Esso-brand service stations and On the Run/Marché Express and Tiger Express-brand convenience stores. It is also known for its holdings in the Alberta Oil Sands. Imperial owns 25 percent of Syncrude, which is one of the world’s largest oil sands operations. Imperial is also in a joint venture oil sands mining operation with ExxonMobil Corp., called Kearl Oil Sands.

Currently headquartered in Calgary, Alberta, Imperial Oil was based in Toronto, Ontario, until 2005.

Most of Imperial's production is from its vast natural resource holdings in the Alberta Oil sands and the Norman Wells oil field in the Northwest Territories.

Quick facts about Imperial Oil Limited

Traded as

TSX: IMO NYSE MKT: IMO S&P/TSX 60 component

Key people

Richard Kruger, Chairman, President & CEO

Founded

London, Ontario, Canada (1880)

Revenue

$26.888 billion CAD (2015)

Total assets

$43.170 billion CAD (2015)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Imperial Oil Limited's estimated NPS of 16 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Energy / Integrated oil Companies is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Imperial Oil Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Imperial Oil Limited with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Imperial Oil Limited

Company Industry Score
3 Mobile Telecommunications / Wireless Carrier 16
Morgan Stanley Financial Services / Banking 16
Sainsburys Consumer Brands / Grocery 16
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
Sprite Consumer Brands / FMCG 17
TSB Bank Financial Services / Banking 17
Starz Consumer Brands / Entertainment 17

We have estimated the Net Promoter Score of Imperial Oil Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.