iHeartMedia, Inc. is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., a company founded by Lowry Mays and B. J. "Red" McCombs in 1972, and later taken private by Bain Capital, LLC and Thomas H. Lee Partners through a leveraged buyout in 2008. As a result of this buyout, Clear Channel Communications, Inc. began to operate as a wholly owned subsidiary of CC Media Holdings, Inc. On September 16, 2014, CC Media Holdings, Inc. was rebranded iHeartMedia, Inc.; and Clear Channel Communications, Inc., became iHeartCommunications, Inc.
iHeartMedia, Inc. specializes in radio broadcasting through division iHeartMedia ; the company owns more than 850 full-power AM and FM radio stations in the U.S., making it the nation's largest owner of radio stations. Additionally, the company leases two channels on Sirius XM Satellite Radio, and has expanded its online presence through the iHeartRadio platform. iHeartMedia, Inc. also specializes in outdoor advertising through subsidiary Clear Channel Outdoor Holdings, Inc.
| Subsidiaries | Broader Media, LLC iHeartCommunications, Inc. iHeartMedia and Entertainment, Inc. iHeartMedia Capital I, LLC Clear Channel Outdoor Holdings, Inc. |
|---|---|
| Formerly called | CC Media Holdings, Inc. (iHeartMedia, Inc. holding company) Clear Channel Communications, Inc. (iHeartCommunications, Inc. subsidiary) |
| Divisions | iHeartMedia (sans "Inc." suffix; formerly Clear Channel Media and Entertainment, Clear Channel Radio, et al.) |
| Founded | 2008 (iHeartMedia, Inc. holding company) 1972 (iHeartCommunications, Inc. subsidiary) |
| Total assets | US$ 13.821 billion (2015) US$ 16.292 billion (2012) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If iHeartMedia sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of iHeartMedia with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of iHeartMedia based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.