Iconix Brand Group, Inc. logo Iconix Brand Group, Inc. Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

-9

Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.

Quick facts about Iconix Brand Group, Inc.

Subsidiaries Umbro, Lee Cooper, Starter, The Sharper Image
Revenue $400 million USD ( $80M FY 2011)
Traded as NASDAQ: ICON S&P 600 Component
Key people John N. Haugh, President & CEO
Headquarters New York City, New York, U.S.

Net Promoter Score for Top Brands compared with Iconix Brand Group, Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Shoe Manufacturing is 0.



Browse NPS benchmarks

Customer.guru survey demo

important
How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Iconix Brand Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Iconix Brand Group, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Iconix Brand Group, Inc.

We have estimated the Net Promoter Score of Iconix Brand Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.