Hyundai Group headquartered in Seoul, South Korea. It was founded by Chung Ju-yung in 1947 as a construction firm and Chung was directly in control of the company until his death in 2001.
Following the 1997 East Asian financial crisis and Chung's death, Hyundai underwent a major restructuring and break-up, which reduced the Hyundai Group's business to encompass only container shipping services, the manufacturing of elevators, and tourism. Today, most companies bearing the name Hyundai are not legally connected to Hyundai Group. They include Hyundai Motor Group, Hyundai Department Store Group, Hyundai Heavy Industries Group and Hyundai Development Company. However, most of the former subsidiaries of the Hyundai conglomerate continue to be run by relatives of Chung. If these companies were considered as forming a single broad family business, then it would remain the largest company in South Korea with enormous economic and political power in the country.
| Products | Automobiles Heavy industry Finance and Insurance Construction Engineering Retail Aerospace Defense Steel |
|---|---|
| Website | www.hyundaigroup.com |
| Headquarters | Seoul, South Korea |
| Founder | Chung Ju-yung |
| Industry | Conglomerate |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Car Manufacturers is 39.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Hyundai sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Hyundai with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Mercedes-Benz | 39 |
| Kia | 39 |
| Hyundai | 39 |
| BMW | 40 |
| Audi | 37 |
| Toyota | 33 |
| Honda | 49 |
| Volkswagen | 28 |
| Ford | 28 |
| Harley Davidson | 52 |
| Score | Date | Source |
|---|---|---|
|
39
|
2013-04-01 | http://wordofmouthindex.com/womi-scores/top-100-brands/ |
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