Estimated Net Promoter Score is
Huntington Bancshares, Inc. is an American bank holding company headquartered in Columbus, Ohio. As of June 2016, the company had $74 billion in assets, making it the 32nd largest bank holding company in the country. The company is a component of the S&P 500. It was ranked number 698 on the 2016 Fortune 1000.
The company's banking affiliate, The Huntington National Bank, provides retail and commercial financial services in Indiana, Kentucky, Michigan, Ohio, Pennsylvania, and West Virginia; its 2016 acquisition of FirstMerit Corporation expands its presence into Illinois and Wisconsin. Huntington also provides retail services online.
There also are selected financial service activities in other states, including offices in Florida, Cayman Islands, and Hong Kong. Huntington also maintained retail banking offices in Florida until 2002, when it sold them to SunTrust Banks to focus on its core Midwestern operations.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Huntington Bancshares Incorporated sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Huntington Bancshares Incorporated with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Huntington Bancshares Incorporated based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.