Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012.
Huawei was founded in 1987 by Ren Zhengfei, a former engineer in the People's Liberation Army. At the time of its establishment, Huawei focused on manufacturing phone switches, but has since expanded its business to include: building telecommunications networks; providing operational and consulting services and equipment to enterprises inside and outside of China; and manufacturing communications devices for the consumer market. Huawei has over 170,000 employees as of September 2015, around 76,000 of whom are engaged in research and development. It has 21 R&D institutes in countries including China, the United States, Canada, the United Kingdom, Pakistan, Finland, France, Belgium, Germany, Colombia, Sweden, Ireland, India, Russia, Israel, and Turkey, and in 2014, the company invested $6.4 billion USD in R&D, up from $5 billion USD in 2013.
|Products||Mobile and fixed broadband networks, consultancy and managed services, multimedia technology, smartphones, tablet computers, dongles|
|Industry||Telecommunications equipment Networking equipment Semiconductor|
|Key people||Ren Zhengfei (CEO) Sun Yafang (Chairwoman) Sabrina Meng (CFO)|
|Revenue||CN¥521.574 billion (2016) US$75.103 billion (2016)|
|Total assets||CN¥443.634 billion (2016) US$63.880 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Huawei sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Huawei with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|TripAdvisor||Travel and Hospitality / Other||46|
|Spotify||Consumer Brands / Entertainment||46|
|Ikea||Consumer Brands / Retail/E-tail||46|
|Apple||Consumer Brands / Electronics||47|
|athenahealth||Healthcare / Other||47|
|Huawei||Consumer Brands / Electronics||47|
|Join.me||Telecommunications / Other||48|
|Canon||Technology / Hardware||48|
|EDS||Technology / Software||48|