HTC Corporation is a Taiwanese consumer electronics company headquartered in Xindian District, New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones and tablets.
After initially making smartphones based mostly on Windows Mobile, HTC became a co-founding member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of the Android mobile operating system. The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1, was the first phone on the market to run Android. HTC later shifted to marketing its own devices, including the HTC One series. In 2011, HTC ranked as the 98th top brand on Interbrand's Best Global Brands report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent. While rising back to 7.2 percent in April 2015 due to its strong sales of recent devices, its stock price had fallen by 90 percent since 2011, and the company experienced consecutive net losses. In 2016, HTC expanded into virtual reality hardware with the release of HTC Vive.
|Key people||Peter Chou, Vice Chairman Cher Wang (Chairwoman & CEO) Fred Liu, COO|
|Website||www.htc.com www.htc.com/au www.htc.com/sea/ www.htc.com/mea-en/|
|Headquarters||Xindian District, New Taipei City, Republic of China|
|Founded||May 15, 1997; 19 years ago (1997-05-15)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If HTC sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of HTC with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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