Ryman Hospitality Properties, Inc. is a hotel, resort, entertainment, and media company named after National Historic Landmark the Ryman Auditorium, built as a tabernacle by Captain Thomas G. Ryman in 1892 and later the home of the Grand Ole Opry from 1943-74. The hospitality group was founded by Edward Gaylord. Prior to its public ownership, it was previously a subsidiary of the Oklahoma City-based Oklahoma Publishing Company, which was formerly owned by the Gaylord family for 71 years until 2011. The OPUBCO company was once the longtime publisher of the Daily Oklahoman newspaper. Until 2012, the company was known as Gaylord Entertainment Company, and earlier as Gaylord Broadcasting Company. The company has operated as a real estate investment trust since October 1, 2012.
| Headquarters | Nashville, Tennessee, United States |
|---|---|
| Total assets | US$2,336,867,000 (2007) |
| Revenue | US$747,723,000 (2007) |
| Net income | US$111,911,000 (2007) |
| Total equity | US$941,492,000 (2007) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Real Estate Investment Trusts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Hospitality Properties Trust sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Hospitality Properties Trust with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Hospitality Properties Trust based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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