Hormel Foods Corporation is an American food company based in Austin, Minnesota. The company was founded as George A. Hormel & Company in Austin by George A. Hormel in 1891. It changed its name to Hormel Foods in 1993.
Hormel sells food under many brands, including the Applegate, Chi-Chi's, Dinty Moore, Farmer John, Herdez, Jennie-O, Justin's, Lloyd's, Muscle Milk, Skippy, Spam, Stagg, La Victoria and Wholly Guacamole brands, as well as under its own name. The company is listed on the Fortune 500.
|Divisions||Grocery Products Refrigerated Foods Jennie-O Turkey Store Specialty Foods International & Other|
|Total assets||US$ 4.91588 billion (2013) US$ 4.563966 billion (2012)|
|Key people||Jeffrey Ettinger (Chairman) James Snee (CEO)|
|Products||Deli meat, ethnic foods, pantry foods, Spam|
|Number of locations||40 Manufacturing & Distribution Facilities|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Meat / Poultry / Fish is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Hormel Foods Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Hormel Foods Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Hormel Foods Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.