Hormel Foods Corporation logo Hormel Foods Corporation Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

-8

Hormel Foods Corporation is an American food company based in Austin, Minnesota. The company was founded as George A. Hormel & Company in Austin by George A. Hormel in 1891. It changed its name to Hormel Foods in 1993.

Hormel sells food under many brands, including the Applegate, Chi-Chi's, Dinty Moore, Farmer John, Herdez, Jennie-O, Justin's, Lloyd's, Muscle Milk, Skippy, Spam, Stagg, La Victoria and Wholly Guacamole brands, as well as under its own name. The company is listed on the Fortune 500.

Quick facts about Hormel Foods Corporation

Divisions Grocery Products Refrigerated Foods Jennie-O Turkey Store Specialty Foods International & Other
Total assets US$ 4.91588 billion (2013) US$ 4.563966 billion (2012)
Key people Jeffrey Ettinger (Chairman) James Snee (CEO)
Products Deli meat, ethnic foods, pantry foods, Spam
Number of locations 40 Manufacturing & Distribution Facilities

Net Promoter Score for Top Brands compared with Hormel Foods Corporation

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Meat / Poultry / Fish is 0.



Browse NPS benchmarks

Customer.guru survey demo

important
How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Hormel Foods Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Hormel Foods Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

Track Segmented Customer Satisfaction with Customer.guru

How are your customers satisfied depending on:

  • what products they purchased
  • when they placed their order
  • what number of orders they made?

    Sign up for free setup takes just 5 minutes

Other companies with Net Promoter Score similar to Hormel Foods Corporation

We have estimated the Net Promoter Score of Hormel Foods Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.