Honda Motor Company, Ltd. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-1

Honda Motor Co., Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment.

Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world behind Toyota, Volkswagen Group, Hyundai Motor Group, General Motors, Ford, Nissan, and FIAT in 2015.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has three joint-ventures in China.

Quick facts about Honda Motor Company, Ltd.

Subsidiaries

List Transportation American Honda Motor Company Acura Honda Aircraft Company HPD Honda Automobile (China) Company(50%) Guangqi Honda Automobile(50%) Li Nian (Everus) Honda Seil Cars India Honda Motorcycle and Scooter India Dongfeng Honda(50%) Honda Spain Montesa Air Transportation Honda Airways Sports Honda Racing F1 Honda Racing Engines GE Honda Aero Engines(50%) International Honda Pakistan Honda Canada Inc. Honda Taiwan Honda UK ltd.

Products

Automobiles Commercial Vehicles Luxury vehicles Motorcycles Scooters Electric generators Water pumps Lawn and garden equipments Tillers Outboard motors Robotics Jet aircraft Jet engines Thin-film solar cells Internavi (Telematics)

Owner

Japan Trustee Services Bank (Trust) (6.46%) The Master Trust Bank of Japan (Trust) (4.71%) Mokusurei (3.09%) Meiji Yasuda Life (2.83%) Tokio Marine Nichido (2.35%) (3月年2014 currently)

Founded

Hamamatsu, Japan (October 1946 (1946-10), incorporated 24 September 1948; 68 years ago (1948-09-24))

Key people

Fumihiko Ike (Chairman) Takahiro Hachigo (President and CEO)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Honda Motor Company, Ltd.'s estimated NPS of -1 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Auto Manufacturing is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Honda Motor Company, Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Honda Motor Company, Ltd. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Honda Motor Company, Ltd.

Company Industry Score
Ocado Consumer Brands / Grocery -4
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
Chase Financial Services / Banking -1
Vodafone Telecommunications / Wireless Carrier -1
CIGNA Insurance / Health and Life Insurance -1
Honda Motor Company, Ltd. Capital Goods / Auto Manufacturing -1
Fifth Third Bank Financial Services / Banking 1
Cleeng Technology / Software 1
Accenture Consulting Technology / Other 1
Dish Telecommunications / Cable/TV service 1

We have estimated the Net Promoter Score of Honda Motor Company, Ltd. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.