HNI Corporation Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

9

HNI Corporation is the second-largest office furniture manufacturer in the world in regard to revenues resulting from office segment sales, behind Steelcase. Its headquarters is in Muscatine, Iowa U.S.A HNI is the leading gas and wood burning fireplace manufacturer and marketer in the United States. HNI's brands include The HON Company, Allsteel, Gunlocke, Paoli, Maxon, HBF, Sagus, Heatilator, Heat & Glo, Harman, Quadra-Fire, Lamex and OFM, Inc. The company was founded in 1944 by engineer, C. Maxwell Stanley; advertising executive, Clem Hanson; and industrial designer, H. Wood Miller.

On March 1, 2006, HNI Corporation completed the agreement, as announced January 13, 2006, to purchase Lamex, which is a privately held Chinese manufacturer and marketer of office furniture.

On January 16, 2012 it was announced that HBF, located in Hickory, North Carolina, will be moving its entire Conference and Casegoods line to sister company Gunlocke, in Wayland, New York.

Quick facts about HNI Corporation

Key people

Stan A. Askren, Chairman & CEO

Traded as

NYSE: HNI S&P 400 Component

Founded

Muscatine, Iowa, US, (1944)

Products

Furniture & Fireplaces

Headquarters

Muscatine, Iowa, US

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is HNI Corporation's estimated NPS of 9 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Durables / Office Equipment / Supplies / Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If HNI Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of HNI Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to HNI Corporation

Company Industry Score
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
Lyft Travel and Hospitality / Car Rental 9
Yahoo! Consumer Brands / Internet 9
HNI Corporation Consumer Durables / Office Equipment / Supplies / Services 9
TD Bank Financial Services / Banking 10
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11

We have estimated the Net Promoter Score of HNI Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.