Hershey Company (The) Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

10

The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is one of the largest chocolate manufacturers in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey's products are sold in over 60 countries worldwide. In addition, Hershey is a member of the World Cocoa Foundation. It is also associated with the Hersheypark Stadium and the Giant Center.

Quick facts about Hershey Company (The)

Founded

February 9, 1894; 123 years ago (1894-02-09) (as Hershey Chocolate Company) Lancaster, Pennsylvania, U.S.

Products

List of products manufactured by The Hershey Company

Headquarters

Hershey, Pennsylvania, United States

Key people

Michele Buck (President and CEO)

Website

www.hersheys.com/en_us/home.html

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Hershey Company (The)'s estimated NPS of 10 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Specialty Foods is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Hershey Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Hershey Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Hershey Company (The)

Company Industry Score
TD Bank Financial Services / Banking 10
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9
Blockbuster on Demand Consumer Brands / Entertainment 11
Showtime Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
Google Consumer Brands / Internet 11
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8

We have estimated the Net Promoter Score of Hershey Company (The) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.