Herbalife International is an American multinational multi-level marketing corporation that develops, markets and sells nutrition supplements, weight management, sports nutrition and personal-care products. The company was founded by entrepreneur Mark Hughes in 1980, and it employs around 7,800 people worldwide. Herbalife reported net sales of US$4.488 billion in 2016, flat with 2015, and net income of $260.0 million, down 23% from the year prior. It incorporated in the Cayman Islands, and its corporate headquarters are there.
The company operates internationally and distributes its products in 95 countries compensation structure. The MLM compensation structure consists of commissions, royalties and bonuses on sales done by a distributor's downline received over $5,000 in bonuses per year. These figures do not include income from product sales nor do they include any costs incurred by distributors.
The company has been criticized by, among others, hedge fund manager Bill Ackman of Pershing Square Capital, who claimed that Herbalife operates a "sophisticated pyramid scheme" after taking a $1-billion short position in Herbalife stock. The company denies the allegations. However, in March 2014, Herbalife came under investigation by the U.S. Federal Trade Commission. In July 2016, Herbalife agreed to pay $200 million in a settlement with the FTC.
|Products||Weight management, nutritional supplements, personal care, sports nutrition.|
|Founded||February 1980; 37 years ago (1980-02) Los Angeles, California, U.S.|
|Headquarters||L.A. Live Los Angeles, California, U.S.|
|Key people||Michael O. Johnson (Chairman and CEO)|
|Operating income||US$ 661.447 million (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Health Care / Other Pharmaceuticals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Herbalife LTD. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Herbalife LTD. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Herbalife LTD. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.