HBO logo HBO Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

15

Home Box Office is an American premium cable and satellite television network that is owned by Time Warner through its respective flagship company Home Box Office, Inc. Programming featured on the network consists primarily of theatrically released motion pictures and original television series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.

HBO is the oldest and longest continuously operating pay television service in the United States, having been in operation since November 8, 1972. In 2014, HBO had an adjusted operating income of US$1.79 billion, compared to the US$1.68 billion it accrued in 2013. HBO has 49 million subscribers in the United States and 130 million worldwide as of 2016. The network provides seven 24-hour multiplex channels, including HBO Comedy, HBO Latino, HBO Signature, and HBO Family. It launched the streaming service HBO Now in April 2015 and has over 2 million subscribers in the United States as of February 2017.

Quick facts about HBO

Key people Richard Plepler (CEO) John K. Billock (President of HBO U.S. Group) Sue Naegle (President of Entertainment)
Divisions HBO Cinemax RED by HBO HBO Latin America Group
Products Pay television, television production
Subsidiaries HBO Original Productions HBO Films
Founded November 8, 1972 (1972-11-08)

Net Promoter Score for Top Brands compared with HBO

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Entertainment is 19.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If HBO sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of HBO with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Entertainment companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to HBO

Net Promoter Score benchmark sources

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