Hasbro, Inc. is an American multinational toy and board game company. Hasbro is the third largest toy maker in the world with revenues of approximately $4.45 billion. Hasbro acquired the trademarks and products of Kenner, Parker Brothers and Milton Bradley, among others. Among its toy and game products are the iconic Monopoly board game, G.I. Joe figurine, Furby electronic stuffed animal, Transformers mechanical toys and My Little Pony. The Hasbro brand also spawned TV shows, such as Family Game Night on the Discovery Family network, to promote its products. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.
|Key people||Brian Goldner (Chairman & CEO) Deborah Thomas (CFO) John Frascotti (President) Duncan J. Billing (EVP, Global Operations and Business Development)|
|Subsidiaries||Hasbro Studios Tiger Electronics Wizards of the Coast Boulder Media Limited|
|Founded||6 December 1923; 93 years ago (1923-12-06) (as Hassenfeld Brothers)|
|Total assets||US$ 4.402267 billion (2013) US$ 4.325387 billion (2012)|
|Products||toys puzzles board games war games RPG sports equipment|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Toys, Sporting Goods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Hasbro sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Hasbro with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Hasbro based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.