Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University, with a focus on improving business management practices. The company consists of three market groups: Higher Education, Corporate Learning, and Harvard Business Review Group. It produces print and digital products including Harvard Business Review, Harvard Business Review Press Books, and case briefs, blogs, events and seminars, as well as a variety of online courses such as Harvard ManageMentor and Leadership Direct.
| Official website | harvardbusiness.org hbsp.harvard.edu |
|---|---|
| Publication types | Books, magazines, Case studies |
| Parent company | Harvard Business School |
| Headquarters location | Brighton, Massachusetts |
| Country of origin | United States |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Education is 54.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Harvard business school sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Harvard business school with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Score | Date | Source |
|---|---|---|
|
41
|
2015-02-05 | http://www.harbus.org/2015/the-harbus-survey-says-hbs-mba-program-more-walgreens-than-apple/ |
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