The Hartford Financial Services Group, Inc., usually known as The Hartford, is a United States-based investment and insurance company that is part of the Fortune 500 list. Headquartered in Hartford, Connecticut, The Hartford's 2013 revenues were $26.2 billion. The company’s earnings are divided between property-and-casualty operations, group benefits and mutual funds.
The Hartford is the 12th-largest property and casualty company in the United States, sells its products primarily through a network of agents and brokers, and has been the direct auto and home insurance writer for members of AARP for more than 25 years.
|Traded as||NYSE: HIG S&P 500 Component|
|Headquarters||Hartford, Connecticut, U.S.|
|Founded||1810; 207 years ago (1810)|
|Revenue||$26.2 billion USD (2013)|
|Total assets||$247.8 billion USD (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Property and Casualty (Stock) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Hartford Financial Services Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Hartford Financial Services Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Hartford Financial Services Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.