Harte Hanks is an American marketing services company headquartered in Uptown San Antonio, Texas. It is a marketing services firm specializing in multi-channel marketing solutions. Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
|Key people||Karen Puckett - President & CEO Douglas Shepard - Executive VP & CFO|
|Headquarters||9601 McAllister Freeway, Suite 610 San Antonio, Texas, U.S.|
|Predecessor||Harte-Hanks Newspapers Harte-Hanks Communications|
|Founded||San Antonio, Texas, U.S. (1923)|
|Founder||Houston Harte and Bernard Hanks|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Advertising is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Harte-Hanks, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Harte-Hanks, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|O2||Telecommunications / Wireless Carrier||7|
|Virgin Mobile UK||Telecommunications / Wireless Carrier||7|
|Verizon||Telecommunications / Cable/TV service||7|
|J.P. Morgan||Financial Services / Banking||8|
|Allianz||Financial Services / Banking||8|
|Visa||Financial Services / Credit cards||8|
|Sprint||Telecommunications / Wireless Carrier||5|
|NatWest Personal Banking||Financial Services / Banking||5|
|Goldman Sachs||Financial Services / Banking||5|
|Mastercard||Financial Services / Credit cards||5|
We have estimated the Net Promoter Score of Harte-Hanks, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.