Harman International Industries, Incorporated is an American company that designs and engineers connected products for automakers, consumers and enterprises worldwide, including connected car systems; audio and visual products, enterprise automation; and connected services. Headquartered in Stamford, Connecticut, Harman maintains major operations in the Americas, Europe, as well as Asia and markets its products under more than twenty brands — including AKG Acoustics, AMX, Crown Audio, Harman/Kardon, Infinity, JBL, JBL Professional, Lexicon, dbx, DigiTech, Mark Levinson, Martin, Revel, Soundcraft and Studer.
On November 14, 2016, Harman entered into an agreement to be acquired by South Korean company Samsung Electronics. The sale was completed on March 10, 2017.
|Products||audio, electronic, and infotainment systems for automotive OEM's, home and computer systems, Aha Radio for in-car entertainment from cloud, loudspeakers and electronics for audio professionals (concert halls, stadiums, airports, recording, broadcasting, and cinema)|
|Brands||Harman Kardon, Becker, JBL, Crown Audio, dbx, DigiTech, Martin Professional, AKG Acoustics, Lexicon, Infinity, Mark Levinson, Revel|
|Key people||Dinesh Paliwal President & CEO|
|Founders||Sidney Harman Bernard Kardon|
|Headquarters||Stamford, Connecticut, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Electronics, Electrical Equip. is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Harman International Industries sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Harman International Industries with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Harman International Industries based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.