Gulf Canada, originally British-American Oil and eventually Gulf Canada Resources, was a major Canadian integrated gas, oil, and resources company that operated between 1906 and 2001. It was Canada's 4th largest oil company and operated over 9,000 retail gasoline outlets. The company expanded rapidly through growth and acquisition to eventually be valued at over $6 billion. It was a highly visible company that was the subject of controversial acquisition strategies, the federal government's efforts to Canadianize the oil and gas industry, and the failure of the world's largest property developer. At its peak, it was a diversified conglomerate whose assets included a major distillery company, the world's largest pulp and paper producer, a major pipeline, and Canada's largest natural gas distributor. Since 2001 it has operated as Phillips 66 Canada.
| Headquarters | Toronto, Ontario, Canada |
|---|---|
| Founder | Albert Leroy Ellsworth |
| Predecessor | British-American Oil |
| Parent | Gulf Oil Corporation |
| Industry | Oil and gas |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Major Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gulf Resources, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gulf Resources, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Gulf Resources, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.