Guaranteed Rate Net Promoter Score 2021 Benchmarks

Last known Net Promoter Score is


Guaranteed Rate Inc., is a U.S. residential mortgage company, headquartered in Chicago, Illinois. Founded in 2000 by Victor Ciardelli, the company employs approximately 3,000 and was ranked as the 8th largest lender in 2015. The company has approximately 175 offices nationwide and has licenses in 50 states. In 2013, Guaranteed Rate was listed as one of the fastest growing companies in Chicago. In 2015, they funded $18 billion in home loans in 2015.

Quick facts about Guaranteed Rate


Chicago, Illinois, United States



Victor Ciardelli





Financial Services / Banking companies with similar Net Promoter Score

Company Score
Guaranteed Rate 80
Balboa Capital 77
OnDeck 73
First Direct 73
The Royal Bank of Scotland International 50
SunTrust 45
Nationwide Building Society 43
UkrSibbank 39
ING Direct Australia 38

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Guaranteed Rate's NPS of 80 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Financial Services / Banking is 18.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Guaranteed Rate sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Guaranteed Rate with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Guaranteed Rate

Company Industry Score
Guaranteed Rate Financial Services / Banking 80
Consumer Cellular Telecommunications / Wireless Carrier 80
New Cross Hospital, London Healthcare / Hospitals and Care institutions 80
Audio Technica Consumer Brands / Entertainment 80
ATS Euromaster Consumer Brands / Other 80
Qliance Insurance / Health and Life Insurance 79
Costco Consumer Brands / Grocery 79
Vipnet Telecommunications / Wireless Carrier 79
Sutherland Healthcare Solutions Healthcare / Hospitals and Care institutions 79
Netpromotive Service Providers (B2B) 79

Net Promoter Score benchmark sources

Score Date Source
80 2015-12-31
77 2013-01-12

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