Estimated Net Promoter Score is
Grupo Aeroportuario del Pacífico, S.A.B. de C.V., known as GAP, is a Mexican airport operator headquartered in Guadalajara, Mexico. It operates 12 airports in the western states of Mexico, including those of major Mexican cities Guadalajara and Tijuana, and two important tourist destinations, Los Cabos and Puerto Vallarta. It is the second largest airport services company by passenger traffic in Mexico. It serves approximately 27 million passengers annually, only surpassed by the operator of Mexico City International Airport.
Since 2011 there is an ongoing dispute between GAP and one of its major shareholders, Grupo Mexico, which holds more than 20% of the shares and announced it planned to acquire at least 30% of the shares. According to GAP by-laws, its shareholders should not hold more than 10% of the shares. In 2015, Grupo México announced it has reduced its stake in GAP, although not enough to meet GAP by-laws rules.
GAP is listed on the Mexican Stock Exchange and in the NYSE through ADRs since 2006. It is a constituent of the IPC, the main benchmark index of the Mexican Stock Exchange.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Transportation / Aerospace is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Grupo Aeroportuario Del Pacifico, S.A. de C.V. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Grupo Aeroportuario Del Pacifico, S.A. de C.V. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Grupo Aeroportuario Del Pacifico, S.A. de C.V. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.