Gray Television, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

4

Gray Television, Inc. is a television broadcast company headquartered in Atlanta, Georgia, United States. Established in 1946 by James Harrison Gray, a New Englander who moved to Southwest Georgia, he formed Gray Communications Systems which has grown since 1993 into a modern-day, successful television group based out of Atlanta, Georgia through a series of acquisitions ranging from 1993-2014.

Gray Television owns and/or operates 93 television stations in 51 television markets broadcasting 190 program streams including 96 affiliates of the Big Four networks. Gray Television's owned and/or operated stations include 36 channels affiliated with the CBS Network, 27 channels affiliated with the NBC Network, 19 channels affiliated with the ABC Network and 14 channels affiliated with the Fox Network.

The combined station group owns and operates the number-one or number-two ranked television station operations in 50 of those 51 markets. The combined TV Station Group reaches approximately 9.5 percent of total United States television households.

Quick facts about Gray Television, Inc.

Area served

United States 51 Markets in 29 states Reach: 9.5%

Operating income

$340 million (Broadcast Cash Flow 2014)

Headquarters

Atlanta, Georgia, Albany, Georgia

Key people

Hilton H Howell, Jr. (CEO)

Products

93 terrestrial TV stations

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Gray Television, Inc.'s estimated NPS of 4 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Broadcasting is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Gray Television, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Gray Television, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Gray Television, Inc.

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Total Fitness Other 4
U.S. Bank Financial Services / Banking 3
NatWest Personal Banking Financial Services / Banking 5
Sprint Telecommunications / Wireless Carrier 5
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Goldman Sachs Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Mastercard Financial Services / Credit cards 5

We have estimated the Net Promoter Score of Gray Television, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.