Grand Canyon Education, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-6

Grand Canyon University is a for-profit Christian research university in Phoenix, Arizona, in the United States.

Founded in 1949 as a non-profit liberal arts college, the university was purchased by Grand Canyon Education, Inc. in February 2004. The university is the first, and only, for-profit to participate in NCAA Division I athletics. As a non-profit, the university had briefly participated in NCAA Division I athletics, from 1995 to 1998, winning several conference titles.

The university offers undergraduate, graduate, and doctoral degree programs in education, liberal arts, business, science, engineering, math, Christian theology, and health care through its eight colleges. The Carnegie Classification of Institutions of Higher Education classifies GCU as a research university with moderate research activity.

Quick facts about Grand Canyon Education, Inc.

Students

19,500 (on-campus) 60,700 (on-line) 75,200 (total)

Location

3300 W. Camelback Rd. Phoenix, Arizona, U.S.

Religious affiliation

Christian (historically Southern Baptist)

Colors

Purple, black, white               

Athletics

NCAA Division I WAC, MIVA

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Grand Canyon Education, Inc.'s estimated NPS of -6 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Other Consumer Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Grand Canyon Education, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Grand Canyon Education, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Grand Canyon Education, Inc.

Company Industry Score
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Grand Canyon Education, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.