GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.
Founded as Woodman Labs, Inc, the company eventually focused on the connected sport genre, developing its line of action cameras and, later, video editing software. It also developed a quadcopter drone, Karma, released in October 2016.
In October 2016, before the release of "Karma" quadcopter drone, GoPro released the GoPro "HERO 5" and "HERO 5 Session"
| Products | Action camera Video editing software Mobile app |
|---|---|
| Industry | Technology Videography Consumer electronics |
| Key people | Nick Woodman (CEO) Tony Bates (President) |
| Headquarters | San Mateo, California, U.S. |
| Founded | 2002; 15 years ago (2002) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If GoPro sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of GoPro with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Score | Date | Source |
|---|---|---|
|
51
|
2015-12-09 | http://www.pcmag.com/article2/0,2817,2496277,00.asp |
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