Estimated Net Promoter Score is
Goldcorp is a gold producer headquartered in Vancouver, British Columbia, Canada. The company employs about 15,800 people worldwide, engaged in gold mining and related activities including exploration, extraction, processing and reclamation. Goldcorp’s operating assets include four mines in Canada, two mines in Mexico, and four in Central and South America. As of the third quarter of 2014, Goldcorp was the world's fourth-largest producer of gold.
In June 2016, Goldcorp was named one of Corporate Knights magazine's Best 50 Corporate Citizens in Canada. In the same year, the company was also ranked among Canada's Top 100 Employers. Goldcorp has repeatedly been accused of harming the environment, livestock, and public health in multiple studies by advocacy groups and activists, contaminating areas with toxic heavy metals by its mining activities. These allegations have been refuted by the company and none of these allegations have been proved in a court of law. The company's track record around transparency, policies and practices has improved since a damning 2010 study accused the company of human rights violations.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Precious Metals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Goldcorp Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Goldcorp Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Goldcorp Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.