Gold Fields Limited is a South African gold mining firm, one of the world’s largest, which is listed on both the Johannesburg Stock Exchange. The firm was formed in 1998 with the amalgamation of the gold assets of Gold Fields of South Africa Limited and Glencor Limited. As of the third quarter of 2014, Gold Field was the world's seventh-largest producer of gold.
The company is headquartered in Johannesburg, South Africa. It owns and operates mines in South Africa, Ghana, Australia and Peru. Its growth efforts are focused mainly in the regions where it already has a footprint and are mainly driven through brown fields exploration on its existing land positions and through opportunistic M&A in the same regions. Its chairperson is Cheryl Carolus and the CEO is Nick Holland.
|Number of locations||South Africa (four mines), Ghana (two mines), Australia (five mines), Peru (one mine)|
|Key people||Cheryl Carolus (Chairwoman) Alan Wright Nicholas Holland Paul Schmidt|
|Traded as||JSE: GFI NYSE: GFI Euronext: GFLB SIX: GOLI NASDAQ Dubai: GFI|
|Headquarters||Johannesburg, South Africa|
|Revenue||R31.56 billion (FY 2010)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Precious Metals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gold Fields Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gold Fields Limited with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Gold Fields Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.