Gol Linhas Aéreas Inteligentes S.A, between January and December 2015 Gol had 35.9% of the domestic and 13.6% of the international market shares in terms of passengers per kilometer flown, making it the largest low-cost airline in South America and the second largest Brazilian airline company by market share and fleet size, after LATAM Brasil. Gol competes in Brazil and other South American countries with Chilean LATAM Airlines Group, Brazilian Azul and Colombia-based Avianca Holdings S.A. It also owns the brand Varig, although now that name refers to what is informally known as the "new" Varig, founded in 2006, not to the extinct "old" Varig airline, founded in 1927.
Gol operates a growing domestic and international scheduled network. Its main hubs are São Paulo–Guarulhos International Airport, Rio de Janeiro–Galeão International Airport and Tancredo Neves International Airport near Belo Horizonte. Gol also has focus operations at Rio de Janeiro-Santos Dumont Airport, São Paulo-Congonhas Airport, Salgado Filho International Airport in Porto Alegre Gol refers to itself as Gol Intelligent Airlines as a slogan. The company is traded on the New York Stock Exchange as "GOL Linhas Aéreas Inteligentes S.A."
|Focus cities||Focus Cities List São Paulo-Congonhas Airport Rio de Janeiro-Santos Dumont Airport Salvador International Airport Manaus International Airport Porto Alegre International Airport Curitiba International Airport Fortaleza International Airport Recife International Airport|
|Hubs||Hub Airports List São Paulo–Guarulhos International Airport Tancredo Neves International Airport Brasília International Airport Rio de Janeiro–Galeão International Airport|
|IATAICAOCallsign||IATA ICAO Callsign G3 GLO GOL TRANSPORTE G3GLOGOL TRANSPORTE|
|Company slogan||Voe do seu jeito. Voe Gol. (English: Fly your way. Fly Gol.)|
|Operating bases||Bases List São Paulo Belo Horizonte Rio de Janeiro|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Transportation / Air Freight / Delivery Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gol Linhas Aereas Inteligentes S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gol Linhas Aereas Inteligentes S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Gol Linhas Aereas Inteligentes S.A. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.