Gogo Inc. is a provider of in-flight broadband Internet service and other connectivity services for commercial and business aircraft, headquartered in Chicago, Illinois. 17 airlines partner with Gogo to provide in-flight WiFi, including British Airways, Aer Lingus, Iberia, Gol linhas aereas, Beijing Capital, Aeromexico, American Airlines, Air Canada, Alaska Airlines, Delta Air Lines, Japan Airlines, JTA, United Airlines, Hainan Airlines, Virgin America, Vietnam Airlines and Virgin Atlantic. Gogo Inc. is a holding company, operating through its two subsidiaries, Gogo LLC and Aircell Business Aviation Services LLC. According to Gogo, over 2,500 commercial aircraft and 6,600 business aircraft have been equipped with its onboard Wi-Fi services. The company is also the developer of 2Ku, the new in-flight Wi-Fi technology.
|Headquarters||The Gogo Building, Chicago, Illinois, United States|
|Products||In-flight entertainment In-flight connectivity|
|Key people||Michael J. Small (CEO), Norman Smagley (CFO)|
|Revenue||US$ 233.5 million (FY 2012)|
|Operating income||US$ -32.5 million (FY 2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Telecommunications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gogo Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gogo Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Telfort||Telecommunications / Wireless Carrier||-3|
|Comcast||Consumer Brands / Car Manufacturers||-3|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Chase||Financial Services / Banking||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Ocado||Consumer Brands / Grocery||-4|
|Time Warner||Telecommunications / Cable/TV service||-5|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
We have estimated the Net Promoter Score of Gogo Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.