Global Sources media company. It facilitates trade from Greater China to the world, using a wide range of English-language media and facilitates trade from the world to Greater China, using Chinese-language media. The company provides sourcing information to volume buyers and integrated marketing services to suppliers. In addition, Global Sources verifies the quality of the manufacturer.
The company was founded in November 1970 by Merle A. Hinrichs and C. Joseph Bendy as Trade Media Ltd., its first publication, Asian Sources magazine, was launched three months later. At September 1974, the company's first spin-off publication – Asian Sources Electronics appeared. More industry-specific titles were subsequently added.
In 1996, Global Sources launched the industry's firstBusiness-to-Business website,Asian Sources Online and its monthly CD-ROW. Both were designed to supplement and complement the company's trade publications.
The company launched its China Sourcing Fairs in 2003.
Today, more than 1 million international buyers, including 95 of the world's top 100 retailers, use Global Sources services to obtain product and company information to help them source profitably from overseas supply markets. These services include
|Key people||Merle A. Hinrichs, Co-founder and Executive chairman, Spenser Au, CEO.|
|Industry||E-commerce, Publishing, Trade shows|
|Revenue||US$231.7 million (31 December 2012)|
|Headquarters||Hong Kong, SAR, China|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Advertising is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Global Sources Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Global Sources Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Global Sources Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.