Gildan Activewear, Inc. logo Gildan Activewear, Inc. Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

15

Gildan Activewear Inc. is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces, which are subsequently decorated by screen printing companies with designs and logos. The company also supplies branded and private label athletic, casual and dress socks to retail companies in the United States including Gold Toe Brands, PowerSox, SilverToe, Auro, All Pro, and the Gildan brand. The company also manufactures and distributes Under Armour and New Balance brand socks. The company has approximately 42,000 employees worldwide, and owns and operates manufacturing facilities in Rio Nance, Honduras and the Caribbean.

Glenn and Greg Chamandy founded Gildan in 1984 with the acquisition of a knitting mill in Montreal, Quebec, Canada, to make fabric to supply the Harley Inc., the childrenswear business already owned by the family. It later expanded to sell t-shirts made of 100% cotton to wholesalers, which resold them to United States and Canadian screen-printers, to be decorated with designs and logos. By 1994, Harley was closed in order to focus on the expansion of what had become Gildan Activewear.

Quick facts about Gildan Activewear, Inc.

Key people Glenn J. Chamandy (CEO), Rhodri J. Harries (CFO)
Traded as TSX: GIL NYSE: GIL S&P/TSX 60 component
Founder Glenn Chamandy, Greg Chamandy
Operating income US$ 327.2 million (FY 2015)
Net income US$ 304.9 million (FY 2015)

Net Promoter Score for Top Brands compared with Gildan Activewear, Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Apparel is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Gildan Activewear, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Gildan Activewear, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Gildan Activewear, Inc.

We have estimated the Net Promoter Score of Gildan Activewear, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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