Gerdau, headquartered in Porto Alegre, the capital and largest city in the Brazilian state of Rio Grande do Sul, is the largest producer of long steel in the Americas, with steel mills in Brazil, Argentina, Canada, Chile, Colombia, Dominican Republic, Guatemala, India, Mexico, Peru, Spain, United States, Uruguay and Venezuela. It also holds a 40% stake in the Spanish company Sidenor. Currently, Gerdau has an installed capacity of 26 million metric tons of steel per year and offers steel for the civil construction, automobile, industrial, agricultural and various sectors.
Gerdau is the world’s 14th largest steelmaker and the largest producer of long steel in the Americas. It has 337 industrial and commercial units and more than 45,000 employees across 14 countries.
|Key people||Jorge Gerdau Johannpeter, (Chairman) André Bier Gerdau Johannpeter, (CEO)|
|Products||Long steel, specialty steel, flat steel, and other steel products|
|Traded as||BM&F Bovespa: GGBR3, GGBR4 NYSE: GGB BMAD: XGGB|
|Headquarters||Porto Alegre, RS, Brazil|
|Revenue||US$43.6 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Steel / Iron Ore is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gerdau S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gerdau S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Gerdau S.A. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.