General Motors Company Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

8

General Motors Company, commonly known as GM, is an American multinational corporation headquartered in Detroit, Michigan, that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. With global headquarters at the Renaissance Center in Detroit, Michigan, United States, GM manufactures cars and trucks in 35 countries. In 2008, 8.35 million GM cars and trucks were sold globally under various brands. 10 million cars sold milestone was exceeded on 2016. Current auto brands are Buick, Cadillac, Chevrolet, GMC, Holden, and Wuling. Former GM automotive brands include McLaughlin, Oakland, Oldsmobile, Pontiac, Hummer, Saab, Saturn, Vauxhall, and Opel.

The company was founded by William C. Durant on September 16, 1908 as a holding company. The company was the largest automobile manufacturer from 1931 through 2007.

In addition to brands selling assembled vehicles, GM has also had various automotive-component and non-automotive brands, many of which it divested in the 1980s through 2000s. These have included Euclid and Terex ; Allison ; Delco Electronics and ACDelco.

Quick facts about General Motors Company

Subsidiaries

List Transportation FAW-GM (50%) Opel (Sold to Groupe PSA) OPC Vauxhall (pending sale to Groupe PSA) VXR Holden HSV SAIC-GM-Wuling Automobile (44%) Baojun Financial Services GM Financial Others logistics: GM Certified Service industrial: ACDelco DMAX GM Components Holdings International: General Motors América do Sul General Motors do Brasil GM Colmotores (Colombia) General Motors Canada CAMI Automotive General Motors China General Motors de Mexico General Motors India CSIPL GM Korea Company Chevrolet Europe GM Vietnam GM Uzbekistan GM Egypt General Motors South Africa General Motors Japan Opel Group

Area served

Worldwide (except North Korea, Cuba, Iran, Sudan, and Syria)

Founder

William C. Durant Charles Stewart Mott Frederic L. Smith

Key people

Mary Barra (Chairman and CEO) Dan Ammann (President)

Products

Automobiles Automobile parts Commercial vehicles

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is General Motors Company's estimated NPS of 8 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Auto Manufacturing is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If General Motors Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of General Motors Company with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to General Motors Company

Company Industry Score
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
O2 Telecommunications / Wireless Carrier 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
Lyft Travel and Hospitality / Car Rental 9
Yahoo! Consumer Brands / Internet 9
TD Bank Financial Services / Banking 10
Sprint Telecommunications / Wireless Carrier 5

We have estimated the Net Promoter Score of General Motors Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.