General Dynamics Corporation is an American aerospace and defense multinational corporation. Formed by mergers and divestitures, it is the world's fifth-largest defense contractor based on 2012 revenues. General Dynamics is headquartered in West Falls Church, Fairfax County, Virginia.
The company has changed markedly in the post–Cold War era of defense consolidation. It has four main business segments: Marine Systems, Combat Systems, Information Systems Technology, and Aerospace. General Dynamics' former Fort Worth Division manufactured one of the Western world's most-produced jet fighters, the F-16 Fighting Falcon—until 1993, when production was sold to Lockheed. In 1999, the company re-entered the airframe business with its purchase of Gulfstream Aerospace.
|Traded as||NYSE: GD S&P 100 Component S&P 500 Component|
|Founded||February 7, 1899; 118 years ago (1899-02-07)|
|Headquarters||West Falls Church, Virginia, United States|
|Key people||Phebe Novakovic (CEO and Chairman)|
|Revenue||US$31.4 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Aerospace and Defense is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If General Dynamics sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of General Dynamics with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of General Dynamics based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.