Gartner, Inc. is an American research and advisory firm providing information technology related insight for IT and other business leaders located across the world. Its headquarters are in Stamford, Connecticut, United States. It was known as Gartner Group, Inc until 2000, when it was then changed to Gartner.
Research provided by Gartner targets CIOs, senior IT, marketing and supply chain leaders. Gartner clients include large corporations, government agencies, technology companies and the investment community. The company consists of Research, Executive Programs, Consulting and Events. Founded in 1979, Gartner has over 8,100 employees, including 1,280 in research, located in 85 countries.
Gartner uses hype cycles and Magic Quadrants for visualization of its market analysis results.
|Key people||Gene Hall (CEO) Craig Safian (CFO) Mike Diliberto (CIO)|
|Founded||1979; 38 years ago (1979) by Gideon Gartner|
|Headquarters||Stamford, Connecticut, U.S.A|
|Traded as||NYSE: IT S&P 500 component|
|Products||Research Consulting Events|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Information Technology Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gartner sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gartner with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Comcast||Consumer Brands / Car Manufacturers||-3|
|Telfort||Telecommunications / Wireless Carrier||-3|
|Ocado||Consumer Brands / Grocery||-4|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|Time Warner||Telecommunications / Cable/TV service||-5|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Chase||Financial Services / Banking||-1|
We have estimated the Net Promoter Score of Gartner based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.