Garmin Ltd. is an American multinational technology company founded by Gary Burrell and Min Kao in 1989 in Lenexa, Kansas, United States, with headquarters located in Schaffhausen, Switzerland and Olathe, Kansas.
The company is known for its specialization in GPS technology development for its use in automotive, aviation, marine, outdoor, and sport activities and utilities. Due to their development in wearable technology, they have also been competing with activity tracker and smartwatch consumer developers such as Fitbit and Apple.
| Subsidiaries | Garmin International Inc., Garmin (Asia) Corporation Navigon DeLorme FUSION Entertainment Dynastream Innovations |
|---|---|
| Key people | Cliff Pemble (President & CEO) Min Kao (Chairman) Gary Burell (Chariman Emeritus) Doug Boessen (CFO) |
| Founded | October 1989; 27 years ago (1989-10) (as ProNav) in Lenexa, Kansas, United States |
| Headquarters | Schaffhausen, Switzerland (holding company) Olathe, Kansas (U.S. headquarters) |
| Products | GPS receivers, avionics, wearable technology |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Industrial Machinery / Components is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Garmin Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Garmin Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Garmin Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.