Gap Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

21

The Gap, Inc., commonly known as Gap Inc. or Gap, is an American worldwide clothing and accessories retailer.

It was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates five primary divisions: the namesake banner, Banana Republic, Old Navy, Intermix, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.

The Fisher family remains deeply involved in the company, collectively owning much of its stock. Donald Fisher served as Chairman of the Board until 2004, playing a role in the ouster of then-CEO Millard Drexler in 2002, and remained on the board until his death on September 27, 2009. Fisher's wife and their son, Robert J. Fisher, also serve on Gap's board of directors. Robert succeeded his father as chairman in 2004 and also served as CEO on an interim basis following the resignation of Paul Pressler in 2007, before being succeeded by Glenn K. Murphy up until 2014. On February 1, 2015, Art Peck took over as CEO.

Quick facts about Gap

Founded August 21, 1969; 47 years ago (1969-08-21) San Francisco, California, U.S.
Revenue US$ 16.148 billion (2014) US$ 15.651 billion (2013)
Operating income US$ 2.149 billion (2014) US$ 1.942 billion (2013)
Total equity US$ 3.062 billion (2014) US$ 2.894 billion (2013)
Net income US$ 1.28 billion (2014) US$ 1.135 billion (2013)

Net Promoter Score for Top Brands compared with Gap

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Retail/E-tail is 50.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Gap sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Gap with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Retail/E-tail companies with similar Net Promoter Score

Company Score
H&M 21
Gap 21
Overstock 24
Adidas 28
Nike 30
Ralph Lauren 33
eBay 38
Louis Vuitton 40
Target 43
Gucci 45

Other companies with Net Promoter Score similar to Gap

Net Promoter Score benchmark sources

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