Gafisa is a fourth largest Brazilian residential construction and real estate company, after Cyrela Brazil Realty, PDG S.A. MRV Engenharia and Brookfield Incorporações. It is based in São Paulo and present in various cities of Brazil. In the market since 1954 and specializes in projects of high standard, is also holding a number of other companies. Gafisa's predecessor company is Cimob Companhia Imobiliária, from whom Gafisa S.A. inherited brand name, assets, liabilities and market position.
|Key people||Gary Garrabrant, (Chairman) Alceu Duilio Calciolari, (CEO)|
|Industry||Real estate and residential construction|
|Traded as||BM&F Bovespa: GFSA3 NYSE: GFA|
|Revenue||US$ 683.75 million (2015)|
|Net income||US$ 24.01 million (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Homebuilding is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Gafisa SA sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Gafisa SA with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Gafisa SA based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.